Case study · ICT Advisor LTD
How a one-person agency in Scotland delivers like a full team.
ICT Advisor sells websites and marketing to local service businesses on a monthly subscription. Since February 2026, CreatoMark has delivered 19+ of those projects behind the scenes, on every platform Brian’s clients use.
“I sell the websites. CreatoMark builds them.”
Wix, Webflow, WordPress, Shopify and custom builds, all under my brand.
Brian M Mathers
CEO & Founder, ICT Advisor LTD
Feb 2026
Partners since 6 February 2026
19+
Projects delivered, and still ongoing
7
Platforms and stacks covered
2
Ad platforms run: Google and Meta
At a glance
The whole story in 30 seconds.
No time to read it all? These three cards are the case study.
The challenge
One owner, every platform.
Brian runs ICT Advisor on his own. His clients are on Wix, Webflow, WordPress and Shopify, and some need custom builds or ads. One person can’t cover all of that.
What we did
We became his delivery team.
Builds, redesigns, migrations, fixes, maintenance and ad campaigns. Requests come in on Slack and WhatsApp, and everything goes out as ICT Advisor.
The result
He says yes to every request.
Since February 2026, 19+ projects delivered and new work every month. Brian stays the only name his clients ever deal with.
The client
ICT Advisor LTD, Glenrothes, Scotland.
Brian M Mathers founded ICT Advisor to help small business owners get more from their websites. Today he sells websites, search and advertising to local service businesses, bundled into one monthly subscription.
His clients know him and trust him. What he needed was a team that could deliver on any platform, quickly, without his clients ever seeing a second company.
Founder
Brian M Mathers, CEO & Founder
Based in
Glenrothes, Fife, Scotland
His clients
Mostly local service businesses
Business model
Websites and marketing on a monthly subscription
Working with CreatoMark
Since 6 February 2026
How we talk
Slack and WhatsApp
The challenge
Many platforms, one person.
Selling websites on a subscription works until the requests outgrow what one person can build.
01
Every platform at once
His clients arrive on Wix, Webflow, WordPress and Shopify. Each one needs someone who knows that platform well.
02
Sites that outgrow their builder
Some clients outgrow Wix. Others arrive with a site made with an AI tool that needs a proper, maintainable home on WordPress.
03
Work beyond templates
Some projects need real development: custom PHP, Node.js and React apps, and MongoDB data.
04
Marketing on top
Clients on his subscription want leads too, so Google Ads and Meta Ads campaigns have to be set up and run.
The setup
How the partnership works.
Brian stays the face of every client relationship. We are the team behind him.
01
Brian sends the request
A message in Slack or WhatsApp: what the client needs, links and access. No long briefs.
02
We scope and confirm
We reply with the plan, the platform and the timing, and ask anything missing up front.
03
We build and check
Our team does the work, and a senior lead reviews it before anything goes back.
04
Delivered under his brand
Brian gets finished work, ready to hand over. His client only ever deals with ICT Advisor.
What we deliver
Whatever each client needs, when they need it.
Everything runs under his subscription. We supply the work and take care of it.
Build
New websites
Fresh sites on the platform that suits each client.
Refresh
Redesigns
Tired sites rebuilt with a modern design and structure.
Move
Wix to WordPress
Sites moved over with pages, content and SEO intact.
Rescue
AI-built sites to WordPress
Prototypes made with AI tools rebuilt properly on WordPress.
Develop
Custom builds
Custom PHP, Node.js and React apps, with MongoDB.
Fix
SEO fixes
Technical issues found and fixed so pages can rank.
Care
Ongoing maintenance
Updates, backups and small changes, month after month.
Grow
Google Ads and Meta Ads
Campaigns set up and run on several of his projects.
The results
What changed for ICT Advisor.
The first project arrived on 6 February 2026. Work has come in every month since, and it is still going.
A full team, without hiring
Brian covers design, development, migrations and ads without employing anyone. He pays for delivery as projects come in.
A yes to every request
Wix, Webflow, WordPress, Shopify or a custom app: whatever a client asks for, ICT Advisor can now take it on.
Clean moves to WordPress
Sites moved from Wix, and from AI-built prototypes, to WordPress without downtime for his clients.
Faster, healthier sites
SEO fixes and ongoing maintenance keep his clients’ sites quick, secure and up to date.
His brand, every time
Every file, update and campaign goes out as ICT Advisor. His clients deal with one person: Brian.
“Running ICT Advisor on my own, I can say yes to any project now. A Wix site moving to WordPress, a Shopify store, a custom build or an ad campaign: I send it on Slack or WhatsApp and CreatoMark takes care of it under my brand. My clients deal with one person, and that’s me.”
Brian M Mathers
CEO & Founder, ICT Advisor LTD